BKNG

Booking Holdings
ConsumerOnline TravelMkt Cap: 150BAvg Vol: 400K

ABOUT BKNG

Booking Holdings is the world's largest online travel agency by gross bookings, operating Booking.com, Priceline, Agoda, Kayak, and OpenTable. The company dominates European hotel bookings and generates the majority of its revenue from accommodation reservations, with growing connected trip and merchant payment capabilities.

WHY TRACK BKNG ON SQUAWKFLOW

BKNG options flow is the primary global travel demand indicator. At over $4,000 per share, options positioning in BKNG carries significant dollar exposure, and institutional flow often leads airline and hotel earnings reactions.

BKNG DATA ON SQUAWKFLOW

Options Flow

Real-time BKNG sweeps, blocks, and unusual options activity

Dark Pool Prints

Institutional BKNG dark pool trades with size and sentiment

GEX Dashboard

BKNG gamma exposure levels, call/put walls, and GEX flip

AI Narration

AI-powered analysis of BKNG market microstructure in real time

News Sentiment

BKNG news with AI sentiment scoring and impact analysis

Sector Context

Consumer sector rotation and relative strength vs peers

Track BKNG Live

Real-time options flow, GEX dashboard, dark pool alerts, and AI narration — free.

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LEARN MORE

What is Gamma Exposure (GEX)? A Complete Guide

Understanding gamma exposure and how dealer hedging creates support and resistance levels in the market.

Dark Pool Trading Explained: What Are Dark Pools and Why Do They Matter?

Understanding dark pools, how they work, why institutions use them, and what dark pool prints tell retail traders.